Confident, strong, sensual, energised, powerful—these are qualities that Gigi Hadid associates with the Rabanne woman. But the supermodel could just have easily been describing herself. In August, she was announced as the brand’s global ambassador and the face of its new Million Gold for Her fragrance.
The ad campaign sees the leggy American model strutting down a gold brick road in a crystal-encrusted dress, snapping her fingers to Beyonce’s “Pure/Honey”. She points out, “Snapping fingers has been a classic piece of the Million campaigns, going back years. And snapping definitely came into this campaign in the sense that the moment you spray it on, you’re transformed. It snaps you into a gold, bedazzled, shiny world where everything is just kind of working in your favour.”
This story is from the October 2024 edition of ELLE Singapore.
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This story is from the October 2024 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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