Million Dollar Woman

With her dazzling confidence and supermodel aura, GIGI HADID is the embodiment of Rabanne's new Million Gold For Her fragrance.

- MEGAN LA FABER

Confident, strong, sensual, energised, powerful—these are qualities that Gigi Hadid associates with the Rabanne woman. But the supermodel could just have easily been describing herself. In August, she was announced as the brand’s global ambassador and the face of its new Million Gold for Her fragrance.

The ad campaign sees the leggy American model strutting down a gold brick road in a crystal-encrusted dress, snapping her fingers to Beyonce’s “Pure/Honey”. She points out, “Snapping fingers has been a classic piece of the Million campaigns, going back years. And snapping definitely came into this campaign in the sense that the moment you spray it on, you’re transformed. It snaps you into a gold, bedazzled, shiny world where everything is just kind of working in your favour.”