My 13-year-old daughter, Mia, is learning all the typical middle school stuff, her schooldays taken up by the ho-hum of algebraic equations. But ask her about the hydrating properties of hyaluronic acid, and this is when she really understands the assignment. Her eyes light up-and it's not just from the shimmery dots she's placed on the inner corners.
Mia is right on target with her fellow beauty lovers in Generation Alpha, roughly defined as kids born since 2010. At 10 years old, North West posts TikTok videos of her beauty routines. According to a spring 2023 report on teen spending from Piper Sandler, a financial services firm, girls spend an average of $123 a year on makeup and $119 on skin care, double-digit increases from the year before. While there is no hard data on Gen Alpha specifically, the survey is "a good leading indicator of where spending among other age groups is heading, particularly for preteens," says Korinne Wolfmeyer, a senior research analyst who covers beauty and wellness at Piper Sandler.
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Go Your Own Way
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The Age of Accessories
From bejeweled bags to crayon-hued tights, accessories weren't just extras: They were the stars of this season.
The White Lotus Effect
Viewers of popular shows are \"set-jetting\" to the locales where they filmed.
Past Perfect
This spring throws it back with revamps, anniversaries, and retrospectives galore.
THE UNSHAKABLE CONFIDENCE OF ZOE KRAVITZ
With her directorial debut under her belt and more great roles on the horizon, Kravitz is more sure of herself than ever.
The STREET-STYLE T-S STARS of Retail
These top buyers have become breathlessly followed demi-celebrities.
ART NOUVEAU
Look to the great masters for your spring makeup inspiration.
Mad About LEOWOODALL
Leo Woodall, the 28-year-old star of One Day and The White Lotus, has cornered the market on a very particular species of onscreen love interest—the guy who's so sweet and dreamy that there's got to be a catch, right? Now he's the May to Renée Zellweger's December in Bridget Jones: Mad About the Boy.
The MODERN WELLNESS Guide
From Instagram-worthy cold plunges to the supplement made from “liquid gold,” today’s buzziest health trends merit a deeper dive.
The Funniest People in the Room
NBC's Saturday Night Live marks an incredible five decades on the air this year. ELLE enlisted Mikey Day to get a behind-the-scenes look at his castmates, the women who make our weekends.
