Building a Legacy

Sukriti Shahi talks to Lancôme's Global Brand President, Françoise Lehmann, about building a mega-brand and where women empowerment features in it

- Sukriti Shahi

With over 90 years in business, Lancôme is a luxury legacy brand that has celebrated many firsts in this burgeoning beauty industry. With the launch of Idôle, the brand has expanded its horizons to connect with GenZ. In a freewheeling chat with Françoise Lehmann, we discover the brand’s vision and its journey so far.

ELLE: You’ve been building Lancôme for a decade now. Tell us about the journey that has created a loyal consumer base that, perhaps, no other brand enjoys.