With over 90 years in business, Lancôme is a luxury legacy brand that has celebrated many firsts in this burgeoning beauty industry. With the launch of Idôle, the brand has expanded its horizons to connect with GenZ. In a freewheeling chat with Françoise Lehmann, we discover the brand’s vision and its journey so far.
ELLE: You’ve been building Lancôme for a decade now. Tell us about the journey that has created a loyal consumer base that, perhaps, no other brand enjoys.
This story is from the August 2023 edition of Elle India.
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This story is from the August 2023 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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