FROM THE ALPS With Love

The Body Shop's new Edelweiss range is a ground-breaking formula for healthy skin. Sukriti Shahi takes a trip to Switzerland to meet the formulators behind it

-  Sukriti Shahi

From the limited knowledge I have gathered about skincare, one thing is clear-including multi-benefit products with a hero ingredient makes a difference to skin health. The Body Shop, for one, has proved this over years through its varied ranges. When the brand decided through its multiple clinical tests-to bottle the power of the edelweiss flower, little did it know that it would reinvent the idea of daily skincare. Edelweiss is known as a resilient mountain flower with a powerful antioxidant which has been used in traditional medicines for centuries.

While visiting the edelweiss fields, I met Francois Paul, an edelweiss expert and a specialist in the cultivation of Alpine plant extracts, and Laura Keane, Global Brand Development Director at The Body Shop. I was keen to discover what went behind pioneering the use of the flower in skincare. With this vegan-certified range, the brand has launched a complete routine with seven products that include Edelweiss Daily Serum Concentrate, Edelweiss Eye Serum Concentrate, Edelweiss Serum Concentrate Sheet Mask, Edelweiss Bouncy Jelly Mist, Edelweiss Liquid Peel, Edelweiss Cleansing Concentrate, and Edelweiss Intense Smoothing Cream.

THE POWER OF EDELWEISS IN COSMETICS