If there ever is a lipstick shade that has created unprecedented recall value for a makeup brand, it is Ruby Woo from M.A.C Cosmetics in the late nineties, the brand sought out to give their then-best-selling red lipstick, Russian Red, a modest makeover. Although Russian Red still stands strong with its original formula, this experiment created a more vivid red that they named Ruby Woo.
This story is from the October 2023 edition of Elle India.
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This story is from the October 2023 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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