In With The New
Elle India|December 2023
Anjan Sachar puts together an edit of the best beauty innovations that are here to stay
In With The New

As beauty editors, we have the privilege of trying new beauty formulas and brands before they hit shelves. As we navigate fresh launches every day– swatching, dabbing and patting them into our skin--a few stand out, becoming a permanent part of our beauty routines. Here’s looking back at the best makeup, skincare and haircare innovations we’ve come to love in 2023.

Skincare We’re Obsessed With

If you thought ten steps for your facial skin was a lot, take a look at the burgeoning bodycare aisles today. Mumbai-based dermatologist Dr Madhuri Agarwal credits this to the lockdown. “People had more time to introspect and notice their neglected body concerns such as acne marks and pigmentation. Plus, the skin on your body can tolerate a higher percentage of effective actives like retinol, AHAs and BHAs to target concerns, which is something brands have kept in mind by designing products that have the desired concentrations but are formulated in a manner that protects the skin too.” The bodycare products we love: Aminu Vit C Body Oil, RAS Flaunt Pigmentation & Complexion Correcting Serum, and Vaseline Gluta-Hya Serum Burst Lotion.

This story is from the December 2023 edition of Elle India.

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This story is from the December 2023 edition of Elle India.

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