When Coldplay performed in Thailand earlier this year, Indian fans constituted the second-highest number of attendees in the audience, cementing our position right after Thai fans. But what I learned next baffled me even more. Although the tickets were sold out in minutes, many High Networking Indians (HNIs) secured their passes by simply sending a text on a WhatsApp group chat, through a personal concierge service that they had access to. This exclusive service was offered by Indulge Global Concierge, a luxury lifestyle brand dedicated to delivering personalised luxury experiences tailored to high-profile individuals. Whether you want VIP access at Wimbledon or F1, that last limited-edition Hermès bag, or a ticket to the world’s largest music festival (even if it’s sold out), put in a request to Indulge Global and it will be fulfilled at a moment’s notice. Launched in 2022 by Karan Bhangay and Advita Bihani, Indulge Global caters to over 1,000 individuals in 180 countries today, with its headquarters in Goa.
THE INCEPTION
After working at a luxury lifestyle magazine, Bhangay spent five years curating luxury exhibitions, connecting luxury brands with HNIs in smaller cities beyond Mumbai and New Delhi. When COVID-19 hit, in-person events came to a standstill, but Bhangay adapted by helping his clients with personal shopping for watches, cars, and more. “While this was happening organically, we thought why not turn this into a brand?” he shares. “So we asked a small group of our clients if they’d want to try a personal concierge that offers global services. That’s how Indulge Global initially started.”
This story is from the August 2024 edition of Elle India.
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This story is from the August 2024 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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