RAGHAVENDRA RATHORE: DEFINING INDIA MODERN

Over the years the Jodhpuri fashion designer has consolidated his niche in menswear reports Riddhi Doshi

The all-white kurta and chadra that actor, singer and style icon Diljit Dosanjh wore on the Jimmy Fallon show received as much love from fans as his G.O.A.T performance. The outfit amplified Dosanjh’s image as a fashion-forward, stylish, humble, and rooted celebrity. Menswear designer Raghavendra Rathore put together the all-white look in luxurious fabrics to have Dosanjh stand out on the international platform.

“Diljit’s hands-on involvement in detailing the look added a personal touch, making each piece a meaningful representation of his heritage,” Rathore tells us. And that is what the designer’s eponymous label Raghavendra Rathore Jodhpur (RRJ), established in 1994, is best known for. Creating bespoke outfits that resonate with the modern man. Celebrities including Amitabh Bachchan, Virat Kohli and Saif Ali Khan have all been dressed by Rathore. Even at Anant Ambani’s wedding celebrations, the billionaire family sported many of Rathore’s creations.