The Cool Kid Code

Founder and Creative Director Vaishnavi Bala chats with Ekta Sinha about her luxury streetwear brand, Balav

- Ekta Sinha

Young, wild, fresh, and chic. These words perfectly describe the newly launched luxury streetwear brand Balav. With a versatile colour palette and experimental cuts, it’s pieces stand to inspire you, whether your style icon is Bella Hadid or Olivia Rodrigo. Think oversized pieces in cool colourways, statement trousers, and conversation starter details such as raw edges and upturned pockets. Balav’s recent collaboration at ELLE Graduates 2022 for a fashion presentation with Crocs was a definite head-turning moment. Sharvari Wagh stole the spotlight in a chic, edgy pop colour ensemble. We’re in conversation with Bala:

ELLE: What’s your vision for Balav?