On the face of it, the Indian fashion landscape is a melting pot of time-honoured crafts, creative innovation, relevant trends and global recognition— collectively serving the grand scheme of things; commercial viability. At its heart, joining forces with art, a socio-cultural standpoint, and kindred spirits of modernism and revivalism—shines the irreversible impact of fashion. Our designers have protected the sanctity of their artistic expressions while responding to the changing dynamics of the industry. We speak with the industry’s frontrunners to celebrate their unbridled passion and hopes for the future.
Anamika Khanna
Couturier Anamika Khanna has been lauded time and again for reinventing contemporary silhouettes through her signature capes, kaftans, dhoti pants and timeless separates. Known for her innovative design approach Khanna reflects on the essence of her craft and why she looks inwards for artistic expression.
ELLE: Tell us about the evolution of your brand AKOK.
Anamika Khanna (AK): I always wanted to make clothes that I like to wear daily. I made a sample line and everyone started to stop me and ask where I got it from. That’s how AK-OK took shape. Having a ready-to-wear line lets me express myself more without the limitations of couture and bridal fashion. I can move from one creative space to another to navigate couture and pret, but my design essence will always be visible in both brands.
ELLE: How do you strike a balance between being distinctive and being marketable?
This story is from the August 2023 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2023 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Hijabi Hair, Don't Care
TLC for the mane, especially when it isn't visible to the world, transmutes it into an act of self-love for Hasina Jeelani
THE MANE ATTRACTION
When it comes to hair care, compromise simply isn't an option. With iluvia's expertly curated systems, you can cleanse, revive, and protect your hair without missing a beat. Let your locks thrive, from root to tip, with science-backed, innovative haircare ranges crafted for lasting shine, strength, and elegance.
ELLE Beauty Hall of Fame
Celebrating standout beauty products in every category, all earning ELLE's seal of approval through expert, editorial and public votes
FULL THROTTLE
F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride
VIJAY VARMA MAN OF THE MOMENT
Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul
ROHIT SARAF THE GEN Z STAR
The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha
Roaring RAJASTHAN
From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state
Ectoin: The Skin's New Defence
Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts
Nigella's WORLD
The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer
ADRIATIC DRIFT
Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer
