Beauty brands constantly strive to create products that enhance user experience through packaging, ingredients and texture. Over the last few years, formulations have seen constant innovation. While baked blushes were formulated to deliver intense colour and glow, microencapsulated foundations saw capsules suspended in liquid, resulting in hydrating, pigment-packed base products. And now, whipped make-up has taken centre stage, offering airy and lightweight formulations that feel akin to applying whipped cream on the face. The Beauty Blender Bounce Liquid Whip Long Wear Foundation and the Lakmé 9 To 5 Weightless Mousse Foundation have won many hearts with their whipped crème formulas that provide a long-lasting and comfortable feel.
This story is from the February 2024 edition of Elle India.
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This story is from the February 2024 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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