Beauty Trends We Loved in 2024
GLAMOUR South Africa|December 2024 - January 2025
Some old favourites, some brash young contenders; but they're all worth revisiting
THOBEKA PHANYEKO
Beauty Trends We Loved in 2024

Luminous skin

Glass skin, glazed skin, luminous skin... It doesn't matter what you call it, the world's obsession with glowing like a porcelain doll was the ultimate beauty takeover, thanks to Pat McGrath. Whether you're a makeup artist or simply a beauty lover, looking like a glazed donut is a 2024 beauty trend we're taking into the new year. What we love about it is its emphasis on natural radiance; it seems like your skin is glowing from the inside out, as if you've just stepped out of a facial - all fresh, hydrated and healthy.

'90s makeup

No matter the year, no matter the season, the '90s era always finds its way back. Whether it's a makeup style, hairstyle or fashion item, this aesthetic is like a time capsule that transports us back to a decade when beauty had no rules. Authentic '90s makeup meant ultra-thin eyebrows and frosted lips; back then, celebrities and models were seen rocking everything from dark lip liner to bold, sparkly eyeshadow and the maximalism didn't stop there. The '90s trend is both simple and playful; its versatility is what makes it one of our favourite beauty trends.

Y3K makeup

Similar to the Y2K aesthetic, Y3K imagines what fashion and beauty will look like a thousand years in the future. The style is influenced by the rise of social media, AI and Photoshop. Slowly but surely gaining popularity, this makeup look is characterised by glitter or metallic eye shadows, unusual eyeliner and eyeshadow shapes, and rhinestones. Y3K makeup is inspired by digital art, science fiction, and even extraterrestrial themes. But yours should be based on your own vision of the future, which means there are no rules. For a little inspiration, we recommend checking out beauty creators @rowisingh and @lynda.florae's makeup looks.

Blush obsession

This story is from the December 2024 - January 2025 edition of GLAMOUR South Africa.

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This story is from the December 2024 - January 2025 edition of GLAMOUR South Africa.

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