LONG TIME COMING
Grazia India|August 2024
Timeless, eclectic, and punk best describe the hottest fashion collab this fall
PRATIKSHA ACHARYA
LONG TIME COMING

Anamika Khanna has always stood out in the fashion industry for marrying her boho-luxe aesthetic with an effortless look.

The designer doesn’t just find muses; they come to her, so it makes sense that all the fashion ‘It’ girls want to be an Anamika Khanna girlie. From Sonam Kapoor to Athiya Shetty, she’s the designer of choice when an outfit is meant to exude femininity in a nonconformist way. While the industry has always loved her for her design DNA, the hubbub around it truly shone through when she showcased her collection for her AK-OK line during the last season of Lakmé Fashion Week X FDCI. Inspired by the Bonda tribe of Odisha, the collection seamlessly integrated the heritage and beauty of a lesser-known community into high fashion. From beaded clothing, which is the tribe’s signature, to thick threadwork embroidery, there was nothing not to love about the collection. So, a couple of months later, when a certain global apparel retailer asked us to sign an NDA to discuss their newest collaboration, we were intrigued. To find out that Anamika Khanna was to be H&M India’s second local guest designer collaboration was only the cherry on top.

At the preview of the collection held in Delhi, it was truly interesting to see Khanna’s sensibilities play out in a collection that is to be accessible to a global audience. Designing for a highstreet fashion brand isn’t easy, given the questions around sustainability and the need to appeal to a mass audience, but a conversation with Khanna and Ann-Sofie Johansson, Creative Designer and Head of Design for H&M, put those worries to rest.

This story is from the August 2024 edition of Grazia India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the August 2024 edition of Grazia India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM GRAZIA INDIAView All
Under The Needle
Grazia India

Under The Needle

With filler-face phasing out, we are embracing the natural aesthetic but not how you might expect it

time-read
5 mins  |
November 2024
BUILDING A LEGACY
Grazia India

BUILDING A LEGACY

Driven by passion and a commitment to quality, this brand is making a mark in the luxury furniture market with a perfect blend of local artistry and global design

time-read
3 mins  |
November 2024
A WALK DOWN FIFTH AVENUE
Grazia India

A WALK DOWN FIFTH AVENUE

From high fashion to historic landmarks, this coffee table book explores how Fifth Avenue became the heartbeat of New York's cultural and social scene

time-read
5 mins  |
November 2024
NO SEX, MO' PROBLEMS?
Grazia India

NO SEX, MO' PROBLEMS?

At a time when sex seems to be everywhere, women are experiencing a dip in their sexual desires. We find out why

time-read
4 mins  |
November 2024
MORE THAN IT SEAMS
Grazia India

MORE THAN IT SEAMS

Who says lace can’t be hewn from leather? Or that paper can’t sit on the body like a weathered old sweater? In a time of rampant production and boundless creativity, is material the final frontier for designers? When all else seems lost to the algorithm, fashion’s deceptive ingenuity requires us to look a little closer

time-read
5 mins  |
November 2024
TABLE FOR ONE, PLEASE
Grazia India

TABLE FOR ONE, PLEASE

In a world obsessed with couplegoals, here’s why taking yourself out for a date might just be the ultimate love story

time-read
3 mins  |
November 2024
THE DREAM CANVAS
Grazia India

THE DREAM CANVAS

In the city that wholeheartedly embraces its role as a global cultural hub, the second edition of Art Mumbai promises to redefine creativity and innovation

time-read
4 mins  |
November 2024
SPRING FORWARD
Grazia India

SPRING FORWARD

Of hits, misses, and everything in between this season at Lakmé Fashion Week x FDCI

time-read
2 mins  |
November 2024
LUST-WORTHY LUXURY LABELS
Grazia India

LUST-WORTHY LUXURY LABELS

To Light Up This Wedding Season

time-read
2 mins  |
November 2024
ICONIC DESIGN MEETS A MOBILE FUTURE
Grazia India

ICONIC DESIGN MEETS A MOBILE FUTURE

The new Dell XPS is designed for new age content creators and suave C-suite

time-read
2 mins  |
November 2024