The K-Pop wave made it all the way to the Croisette this year, with all-girl pop group aespa making their first-ever appearance at the 76th Cannes Film Festival. As official sponsors of the festival Chopard has always had a big presence at Cannes-they have been responsible for crafting the prestigious Palme d'Or award since 1998, and in 2001 introduced the Trophée Chopard, an award honouring a breakthrough male and female film talents.
But by bringing aespa to their first Cannes, Chopard truly created a memorable cross-cultural moment-where South Korean music stars met the glamorous red carpet royalty of the European and American film scene. The four members of aespa-Winter, Karina, Ning Ning and Giselle-are known for their futuristic, hyperpop music and for being style influencers in their own right. Signed on as Chopard ambassadors in September last year, they have since starred in brand campaigns and graced the red carpet of the screening of La Passion De Dodin Bouffant decked out in stunning high jewellery from the brand. The women also attended Chopard's art-themed traditional grand soirée, which included celebs like Kate Beckinsale, Song Kang-ho and featured iconic supermodels like Naomi Campbell, Helena Christensen and Natalia Vodianova modelling the collection. We speak to aespa on their first experience at Cannes and which jewellery pieces they wear every day.
How has it been like working with Chopard since you were first appointed ambassadors in September?
This story is from the August 2023 edition of Harper's BAZAAR Singapore.
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This story is from the August 2023 edition of Harper's BAZAAR Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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