Kara Nortman was on a mission. After attending the 2015 FIFA Women's World Cup soccer final in Vancouver, Canada, where the U.S. Women's National Team (USWNT) defeated Japan in an electrifying 5-2 game, she was determined to buy American defender Meghan Klingenberg's jersey for her then five-year-old daughter, Layla. And yet, Nortman says, she couldn't find one anywhere. "I went to store after store," she recalls. "I finally found a jersey that fit, but it was blank and had no name on it."
When Nortman-a venture capitalist with a background in tech returned home to Los Angeles, she realized she also couldn't find regular-season National Women's Soccer League (NWSL) matches on TV. Then the USWNT won again at the 2019 World Cup, with a team headlined by Megan Rapinoe, Alex Morgan, and Christen Press, three players from a group that had launched a high-profile lawsuit against the United States Soccer Federation over unequal pay compared with that of the men's team players.
To Nortman, the overwhelming interest represented an opportunity. "You had a billion people watching on broadcast and another half billion on streaming," she says. "You have an activation at the highest level, but then you can't do anything with your enthusiasm."
Nortman found someone whose enthusiasm matched her own in actress Natalie Portman. The two had met at an event in 2018 and bonded over their love for women's soccer and their dedication to pay equity.
Bu hikaye Harper's BAZAAR - US dergisinin April 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Harper's BAZAAR - US dergisinin April 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
Musicians RHIANNON GIDDENS and BRITTNEY SPENCER on COUNTRY music's BLACK HISTORY and why the genre is at a TURNING POINT
Country music's popularity is at an all-time high in America, with the genre boasting a more diverse audience base than ever before.
BEAUTY
THE BEACH, BOTTLED
TRIBUTE
FAITH RINGGOLD'S ART of LIBERATION
I Love MESS!
In praise of DESIGN that more HONESTLY REFLECTS our COMPLICATED, CHAOTIC, VERY REAL LIVES
My FATHER the SUPERHERO
DASHA NAVALNAYA, the daughter of the late POLITICAL ACTIVIST ALEXEY NAVALNY, on how he dedicated his LIFE to ENDING INJUSTICE in his native RUSSIA—and still always made TIME for HER
BREAKING New GROUND
A DANCE forged at the dawn of HIP-HOP will make its debut this summer at the 2024 OLYMPICS in PARIS. As TEAM USA dancers SUNNY CHOI and VICTOR MONTALVO prepare to take the Games by storm, BREAKING'S PIONEERS recall who and what brought them to this MOMENT.
A LEAGUE of THEIR OWN
EMMA CORRIN, breakout STAR of The Crown, is Marvel’s newest SUPERVILLAIN. But they are SO MUCH MORE than Deadpool’s latest adversary. They are utterly, completely THEMSELVES.
Main SQUEEZE
CINCHED WAISTS are all over the runways, but the silhouette is less about cutting an HOURGLASS FIGURE (and appealing to the male gaze) than FEELING a sense of POWER and CONTROL
The DYSON Dynasty
How a British VACUUM CLEANER company has almost single-handedly TRANSFORMED the way we DRY our HAIR and become one of the BIGGEST, HOTTEST LUXURY BRANDS in beauty
WONDER Years
For four decades, MARC JACOBS has made fashion that is PERSONAL, URGENT, and ERA-DEFINING. \"Once I knew what I LOVED,\" he says, \"I just COULDN'T GET ENOUGH of IT.\"