Hooked on NOSTALGIA

When the future is riddled with uncertainty, there's great pleasure and comfort reflecting back to our fashion pasts.

- MUGHNI CHE DIN

If you feel like you've stepped through a time machine when scrolling through your Instagram or Tik Tok feed, you're not alone. Fashion has taken a nostalgic turn, with some of the biggest styles from the past eras-think '70s silk bandanas and '00s low-rise jeans-making a comeback and re-entering mainstream fashion. While throwback trends seem to have peaked to a new level recently, the fashion industry's obsession with nostalgia is not a new phenomenon as fashion moves in 20-year cycles. So whether you were a fan of the original trend or not, the likelihood of it making a revival is always high.

Take Alessandro Michele's designs for Gucci, for example, where you can almost spot elements from the Seventies, Eighties and Nineties within any single collection, deftly weaving the past into the present. As fashion designers continue to use the past as reference and moulding it to fit the present style narrative by designing a few seasons in advance, they force the past and future to coincide reimagining a present based on nostalgic instincts.

In recent years, the fashion world has witnessed a revival of the most unlikely era: the early aughts (think Paris Hilton and Nicole Richie circa The Simple Life or the Wayan brothers in White Chicks). The biggest Y2K trends, including cropped tops, matching Juicy Couture velour track sets and Von Dutch trucker hats, all making a comeback as seen across all social media platforms and major runways alike.