THE INIMITABLE MISS DIOR

Natalie Portman speaks exclusively to BAZAAR on her most memorable moments with the Miss Dior fragrance, her Dior Beauty favourites and shares more on her first foray into television as Maddie Schwartz in "Lady In The Lake".

- ALISHA AZUDDIN

My first experience with the Miss Dior fragrance was almost ten years ago and the face synonymous with the perfume has always been Natalie Portman. Apart from her considerable film career that spans not just on screen but off as well, I’ve always fawned over her picturesque Miss Dior campaigns—effortlessly transporting me to airy unknown destinations and exuding the very spirit of the fragrance.

From being the face of the Miss Dior Chérie back in 2011, to still fronting the Miss Dior fragrance thirteen years later, it’s quite compelling and admirable to see how the actress has grown and continued to flourish alongside the iconic perfume. 2024’s campaign sees Natalie exude complete joy and confidence. Captured by French director Manu Cossu, her captivating energy echoes the vibrancy of the Miss Dior.

Sharing intimate behind the scenes secrets from the recent campaign shoot to, delving deeper into the connection she shares with the Miss Dior, Natalie tells all in our intimate conversation with her.

What was your first memory with the Miss Dior fragrance?

In the beginning, during my first shoot I remember they put a beautiful black bow on my head and it was just so chic. I was so excited to just be associated with the iconic bow as seen on the Miss Dior bottle.

Has your connection with the Miss Dior fragrance changed since your first appearance with the Miss Dior Chérie back in 2011?

I think I realise now that fragrance isn’t about smelling good to other people. It’s about the smell that I want to be surrounded by all day long.

What is it about the Miss Dior that has kept you loyal to the fragrance?