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The Perfect PARTNERSHIP
Harper's Bazaar Malaysia
|January - February 2024
BAZAAR talks to Rado brand ambassador, South Korean actor Ji Chang-wook, and Rado CEO Adrian Bosshard as they share thoughts on their working relationship.
Pandemonium ensued the moment South Korean actor Ji Chang-wook stepped on to the red carpet en route to the Centre Court of Pavilion Kuala Lumpur last November, as diehard fans clamoured to capture his arrival on their phones. Malaysia was lucky enough to be the heartthrob’s very first overseas appearance for Rado since his official appointment as brand ambassador last year.
Dressed in all black, Ji Chang-wook was in town to witness the launch of the new yellow-gold coloured DiaStar Original, before officiating the opening of the Rado boutique in the premier shopping mall, along with the brand’s chief executive officer Adrain Bosshard. BAZAAR was privileged to have sat down with both gentlemen for a chat regarding their partnership.
JI CHANG-WOOK, RADO BRAND AMBASSADOR
Why is Rado the right brand to represent who you are?
This story is from the January - February 2024 edition of Harper's Bazaar Malaysia.
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