A Journey of Couture Jewellery and Creative Excellence

The Leo Jewels is known for its signature design aesthetic inspired by nature, featuring exquisite gemstones. Its design sensibilities has made it stand out among its competitors. Shagun Shah, Director, talks about how his creations aim to ignite conversations and create high-end couture jewellery.

SHAGUN SHAH -THE LEO JEWELS

WHAT WAS YOUR VISION FOR YOUR BRAND WHEN YOU FIRST STARTED THE BUSINESS, AND HOW FAR ALONG ARE YOU IN ACHIEVING THE SAME?

When we started the brand in 2013, our aim was to ignite a conversation that eventually leads to creating high-end couture jewellery, and not just diamond jewellery. Over the years, The Leo Jewels has grown globally, representing couture aesthetics, a jewelled world of rarity and enduring elegance. We have achieved much of what we wanted to, but there is much more left when it comes to this dynamic industry of trends.

HOW HAS THE JEWELLERY INDUSTRY CHANGED SINCE YOU FIRST STARTED THE BUSINESS?

All these years, the jewellery industry has been growing, but the consumer tastes have changed drastically. With brands churning out new designs and innovating all the time, the competition is intense.

We believe what makes the difference here is creativity and innovation, with a very high standard of quality.

WHAT IS YOUR MOST MEMORABLE JEWELLERY CREATION, AND WHY?

Well, this is a hard one. The pieces that were the most difficult to design and came as challenges were also the ones that stayed in the market for the longest owing to their popularity.

Each one of our creations has a definite character and personality that sets it apart. And we are not referring here to the visible characteristics of pieces, but rather to something intangible that goes behind the scenes.

But if we have to pick one, then that would be our Aurora collection. This collection has a multitude of gemstones with complicated, delicate designs.