The look and feel of a jewellery store are very important determinants T of the kind of clientele it attracts, and the number of transactions that take place. Jewellery retail is very different from retail of other merchandise, and a jewellery showroom needs to keep up with the times.
THE RIGHT TIME TO RENOVATE
Though there are no hard and fast rules, industry observers say a jewellery store should ideally be renovated once in 10-15 years. "By the time 10-15 years pass, the next generation of jewellers is ready to step in, and it comes with its own ideas. So, most stores go for a renovation at least once during this period," says Rahul Bansal, Proprietor, groupDCA Architects, a multi-disciplinary architecture and interior design firm based out of New Delhi.
Much depends on the look and feel of the existing store. If it has a timeless look, there may be no need to renovate, but even so, ushering a change for the sake of infusing freshness is always recommended. Says Bansal, "A store can always go for an in-between facelift, for which we recommend the 'sparkle model'. What this means is changing certain perceivable elements. Store-owners need not change the front end or the AC fittings. What they can change is the flooring, the upholstery, the furniture, and other visible elements of the store."
この記事は Indian Jeweller の April - May 2023 版に掲載されています。
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この記事は Indian Jeweller の April - May 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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