IN-STORE EXPERIENCES: Serve it Special!
Indian Jeweller|December 2022 - January 2023
Serving hot or cold beverages to customers who walk into retail outlets to buy jewellery is an important step to break the ice, get to know the customers, and build a long-term relationship with them.
Suneeta Kaul
IN-STORE EXPERIENCES: Serve it Special!

It’s in the DNA of Indians to offer tea and coffee to anyone who steps into their home. The story is not very different when it comes to customers visiting retail stores to buy jewellery. Retailers swear by the importance of this seemingly small gesture, and hail it as an important marketing tool that helps them understand their customers better, and connect with them.

“Serving refreshments is an excellent way of building a long-term relationship with clients. A cup of tea or coffee helps make customers feel at home,” says Manideep Yechuri of Vega Sri Gold and Diamonds, Hyderabad. “We have a wide range of beverages and snacks on our menu to offer our customers, which includes sandwiches, upma, poha, tea, coffee, cold drinks, and so forth. It’s not just about sales for us, it’s about welcoming our patrons and making them comfortable,” he adds.

Retailers point out that Indians are, by nature, very hospitable, and making customers feel special is the secret to earning their goodwill. And their business. Says Neerav Challa of PMJ Gems and Jewellers, Hyderabad, “The customer is your God. At PMJ, we treat our clients like guests. If we have guests at home, we offer them refreshments, don’t we? So, we replicate that in our business, in our store, irrespective of whether those who walk in buy anything or not. We are not guided by commercial interests alone -- we are first about building a relationship with our clients. We have a number of items that we offer our customers – lemon tea, masala tea, green tea, etc. It has often happened with us that customers come to our store just to have our lemon tea. It connects them to us, our brand. Such small gestures go a long way, and bring in more clients. The word spreads, and we benefit from it. We don’t do any advertising; word of mouth does the trick for us.”

Denne historien er fra December 2022 - January 2023-utgaven av Indian Jeweller.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra December 2022 - January 2023-utgaven av Indian Jeweller.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA INDIAN JEWELLERSe alt
LEGENDARY PHILANTHROPIST SULTAN SINGH BACKLIWAL PASSES AWAY
Indian Jeweller

LEGENDARY PHILANTHROPIST SULTAN SINGH BACKLIWAL PASSES AWAY

Late Sultan Singh Backliwal was a revered figure, renowned scholar, businessman and philanthropist -- the extent of his benevolence continues to inspire many

time-read
1 min  |
February - March 2024
BRETT LEE INAUGURATES MALABAR GOLD & DIAMONDS SHOWROOM IN SYDNEY
Indian Jeweller

BRETT LEE INAUGURATES MALABAR GOLD & DIAMONDS SHOWROOM IN SYDNEY

Malabar Gold & Diamonds, ranked as the sixth largest jewellery retailer globally, has opened its latest showroom in Sydney, Australia - with this, the company has marked a presence in 13 countries.

time-read
1 min  |
February - March 2024
PLATINUM EVARA EMBRACES THE SPIRIT OF THE WOMEN'S PREMIER LEAGUE
Indian Jeweller

PLATINUM EVARA EMBRACES THE SPIRIT OF THE WOMEN'S PREMIER LEAGUE

The rise of women’s cricket in our country has been nothing short of inspirational and it offers the perfect platform for Platinum Evara, platinum jewellery aimed at the young woman segment.

time-read
2 mins  |
February - March 2024
GARGI BY PNGS EXPANDS ITS REACH WITH SECOND FRANCHISE OUTLET IN NASHIK
Indian Jeweller

GARGI BY PNGS EXPANDS ITS REACH WITH SECOND FRANCHISE OUTLET IN NASHIK

Gargi by P N Gadgil & Sons (PNGS), the prominent publicly listed fashion jewellery brand, has launched its second franchise outlet in Nashik.

time-read
1 min  |
February - March 2024
KISNA DIAMOND AND GOLD JEWELLERY UNVEILS EXCLUSIVE SHOWROOM IN AGARTALA
Indian Jeweller

KISNA DIAMOND AND GOLD JEWELLERY UNVEILS EXCLUSIVE SHOWROOM IN AGARTALA

KISNA Diamond and Gold Jewellery, a leading name in the exquisite jewellery industry, celebrated the grand opening of its first-ever exclusive franchise showroom in Agartala, Tripura recently.

time-read
1 min  |
February - March 2024
KHIMJI JEWELLERS UNVEILS NEW WEDDING CAMPAIGN "NO COMPROMISE!"
Indian Jeweller

KHIMJI JEWELLERS UNVEILS NEW WEDDING CAMPAIGN "NO COMPROMISE!"

Khimji Jewellers, Odisha’s favourite jewellery brand renowned for its rich legacy of 88 years in crafting exquisite jewellery, has announced the launch of its latest bridal jewellery campaign, “No Compromise!”

time-read
1 min  |
February - March 2024
GOLD REFINING PRESENTS SIGNIFICANT OPPORTUNITY IN INDIA: IFSCA CHAIRMAN
Indian Jeweller

GOLD REFINING PRESENTS SIGNIFICANT OPPORTUNITY IN INDIA: IFSCA CHAIRMAN

K Rajaraman, Chairperson of the International Financial Services Centres Authority (IFSCA), has advocated for the establishment of gold refining facilities within India, citing its significant position as a major global purchaser of the precious metal.

time-read
1 min  |
February - March 2024
UNION BUDGET 2024: GEM AND JEWELLERY INDUSTRY CONCERNS NOT ADDRESSED
Indian Jeweller

UNION BUDGET 2024: GEM AND JEWELLERY INDUSTRY CONCERNS NOT ADDRESSED

In her final outing before the polls, Finance Minister Nirmala Sitharaman presented a budget which held no major surprises.

time-read
3 mins  |
February - March 2024
BROADLY SPEAKING WHY I KEEP LAB-GROWN DIAMONDS AS A SEPARATE CATEGORY IN MY STORE
Indian Jeweller

BROADLY SPEAKING WHY I KEEP LAB-GROWN DIAMONDS AS A SEPARATE CATEGORY IN MY STORE

Lab-grown diamonds, a much sought-after product in the US, are increasingly finding greater acceptance in India as well. Retailers are benefitting from stocking both natural and grown-diamond jewellery, as it enables them to cater to different categories of customers under one roof, and address ethical concerns, finds out Suneeta Kaul in a conversation with AVR Siddhanth of AVR Swarna Mahal

time-read
3 mins  |
February - March 2024
SENCO GOLD & DIAMONDS CRAFTS IMPACTFUL CAMPAIGNS
Indian Jeweller

SENCO GOLD & DIAMONDS CRAFTS IMPACTFUL CAMPAIGNS

Senco Gold & Diamond skillfully crafts impactful campaigns that touch the hearts of customers living in different regions of the country, finds out Priyanka Talreja Garegrat in a conversation with Joita Sen, the Design Head of the company

time-read
3 mins  |
February - March 2024