Building upon the resounding success of its previous five editions, Platinum Guild International (PGI), India, once again launched its annual flagship retail initiative, Platinum 'Season of Love', in 2023.
The sixth edition of this month-long initiative took place from May 1 2023 to June 1, 2023. Its primary objectives were to infuse a positive sentiment among retail partners and drive platinum jewellery sales. Once again, Platinum Season of Love re-energized the category and significantly enhanced overall consumer demand for platinum. Participating retailers reported a robust 30% increase in growth, compared to the previous season, reflecting an exceptional consumer response.
Since its inception in 2016, the Platinum Season of Love initiative has experienced tremendous growth. The number of participating stores has skyrocketed from 200 to an impressive 1650 by 2023, marking a remarkable 700+% increase in just seven years.
Hosted by PGI India at the Platinum Buyer-Seller Meet in Kochi, the awards ceremony honours the outstanding achievements of PGI’s retail and manufacturing partners, recognizing winners and noteworthy achievers in this flagship retail endeavour.
This year’s award recipients in various categories were commended for their efforts in driving increased in-store conversions and bolstering platinum jewellery sales. These partners have played a vital role in elevating the industry to new heights, setting benchmarks for innovation, customer engagement, and exceptional sales growth.
This story is from the June - July 2023 edition of Indian Jeweller.
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This story is from the June - July 2023 edition of Indian Jeweller.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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