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Gucci’s decision to host its Cruise 2024 show at Gyeongbokgung Palace has undoubtedly amassed quite the buzz since its first announcement in 2023. It all makes perfect sense as Seoul has quickly become the epicentre of pop culture and fashion. Hallyu is the term coined for this cultural phenomenon (which translates to Korean Wave), where Korean culture, be it K-pop, film, TV drama, fashion or lifestyle, takes over the world. So, Gucci hosted a cast of top Korean celebrities as its global ambassadors including IU, Lee Jung-jae, New Jeans’ Hanni, EXO’s Kai and Shin Mina for this magical show.
Diese Geschichte stammt aus der November 2023-Ausgabe von L'OFFICIEL Malaysia.
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![ANCIENT takes the STREET ANCIENT takes the STREET](https://files.magzter.com/resize/magazine/1433844277/1699430537/view/1.jpg)
![Gold Icon](/static/images/goldicons/gold-sm.png)
Diese Geschichte stammt aus der November 2023-Ausgabe von L'OFFICIEL Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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![HOT and COLD HOT and COLD](https://reseuro.magzter.com/100x125/articles/10194/1989980/9G7oQHUuB1739388927721/HOT-AND-COLD.jpg)
HOT and COLD
I tried the now-viral contrast therapy at Rise Plunge.
![Upwards & ONWARDS Upwards & ONWARDS](https://reseuro.magzter.com/100x125/articles/10194/1989980/koNfuuVmZ1739388857041/UPWARDS-ONWARDS.jpg)
Upwards & ONWARDS
The sky’s the limit for OMEGA’s new winsome Speedmaster Pilot.
![FAMILY first FAMILY first](https://reseuro.magzter.com/100x125/articles/10194/1989980/JJLBlKyXT1739387039847/FAMILY-FIRST.jpg)
FAMILY first
Sophie Delafontaine on making Longchamp an iconic international brand while continuing the family legacy.
![Two DECADES on Two DECADES on](https://reseuro.magzter.com/100x125/articles/10194/1989980/lWnij4kgt1739386887009/TWO-DECADES-ON.jpg)
Two DECADES on
This vast re-edition collection showcases the wonderful creative bond in the original Louis Vuitton x Murakami collaboration. Reflecting artistic vision, traditional craftsmanship and cutting-edge technology, the collectibles transcend time and stylistic trends.
![Generation PIAGET Generation PIAGET](https://reseuro.magzter.com/100x125/articles/10194/1989980/NV5IBSvTD1739388783722/GENERATION-PIAGET.jpg)
Generation PIAGET
Unleashing the sophisticated spirit of the Piaget Society for the Maison’s 150\" anniversary.
![Charming RESPITE Charming RESPITE](https://reseuro.magzter.com/100x125/articles/10194/1989980/CF3sj0AmR1739386048108/CHARMING-RESPITE.jpg)
Charming RESPITE
‘The refurbished Noordin Mews offers a warm welcome.
![Rules of ENCHANTMENT Rules of ENCHANTMENT](https://reseuro.magzter.com/100x125/articles/10194/1989980/UN9-weOMJ1739387276309/RULES-OF-ENCHANTMENT.jpg)
Rules of ENCHANTMENT
Van Cleef Arpels sweeps three watchmaking prizes at Grand Prix d Horlogerie de Genéve 2024.
![EPICUREAN delights EPICUREAN delights](https://reseuro.magzter.com/100x125/articles/10194/1989980/3MmHnkLpk1739386504654/EPICUREAN-DELIGHTS.jpg)
EPICUREAN delights
Culina at Shoppes at Four Seasons Place should be your next go-to for gastronomic finds.
![Prosperity and GRACE Prosperity and GRACE](https://reseuro.magzter.com/100x125/articles/10194/1989980/ddTQRgl_K1739386435855/PROSPERITY-AND-GRACE.jpg)
Prosperity and GRACE
Hennessy collaborates with fashion designer Shuting Qiu on its limitededition collection for the Year of the Snake.
![MAN of the HOUR MAN of the HOUR](https://reseuro.magzter.com/100x125/articles/10194/1989980/cRFTWjGXV1739385932212/MAN-OF-THE-HOUR.jpg)
MAN of the HOUR
Thai actor and Piaget’s Global Ambassador, Apo Nattawin, steps into 2025 in pursuit of happiness and mindfulness.