Gucci’s decision to host its Cruise 2024 show at Gyeongbokgung Palace has undoubtedly amassed quite the buzz since its first announcement in 2023. It all makes perfect sense as Seoul has quickly become the epicentre of pop culture and fashion. Hallyu is the term coined for this cultural phenomenon (which translates to Korean Wave), where Korean culture, be it K-pop, film, TV drama, fashion or lifestyle, takes over the world. So, Gucci hosted a cast of top Korean celebrities as its global ambassadors including IU, Lee Jung-jae, New Jeans’ Hanni, EXO’s Kai and Shin Mina for this magical show.
Denne historien er fra November 2023-utgaven av L'OFFICIEL Malaysia.
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Denne historien er fra November 2023-utgaven av L'OFFICIEL Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
RISE and SHINE
Dressing for hot days and long nights is simplified this season with the UNIQLO Spring/Summer 2025 LifeWear collection where elevated hero pieces work to raise the style temperature.
SPORTY edge
All through Maria Grazia Chiuri’s Dior Spring/Summer 2025 collection, there are athletic elements and undertones while the Italian designer continues highlighting the idea of freedom of movement.
NEW and COOL
Looking good? Check. Feeling good? Double check. The new Aura Regenerative Wellness Clinic is redefining beauty and wellness.
The Bvlgari x MB&F Serpenti by BVLGARI & MB&F
A creative watchmaking apogee from an unexpected connection.
HOME sweet HOME
Held at the one and only Grand Palais, Chanel’s Spring/Summer 2025 collection highlights brand signatures through a harmony of bold textures with lightweight layers.
BENEVOLENT Bunch
Van Cleef Arpels adds new members to its menagerie of Lucky Animals collection.
It's an EVOLUTION
LOFFICIEL caught up with Augustin de Buffévent, creative director of Fauré Le Page, to talk about his inspiration and vision for the French luxury brand.
The Shape of CHIC
Cartier riffs on the sophistication and grace of the Baignoire with new iterations.
The SOUND of Fashion
From Karl Lagerfeld’s superbly referenced shows to Demna’s dystopian soundscapes, the right music can transform a runway show into something unforgettable. But has the art of fashion soundtracking been reduced lately to performative tack-ons, or worse, a generic ambient drone?
Getting into the FLOW
The Hermés Spring/Summer 2025 collection takes on a versatile approach, marrying classic details with a modern-day touch.
