There's no denying that the last few years have seen exponential growth in the local fashion industry as an array of homegrown labels are redefining the scene with their narratives. Ghostboy is one of them. Founded in 2020 during the pandemic, the brand has one aim: to pay homage to "those who regard irregular as their regular". Citing youth culture as its biggest inspiration, the brand aims to champion and reinvigorate the power of youth the "Ghostboy way", driven by the spirit of rebellion and individuality.
To learn more about the subversive brand, we speak to the co-founders, Cyii Cheng and David Han, on Ghostboy's beginnings and beyond.
L'OFFICIEL: How did you both first meet and how did Ghostboy come about?
CYILI CHENG: David was my brother's classmate in high school and that's how we first met. I was his model for a few projects when he was studying fashion design in 2016. In 2019, I wanted to pick up sewing as a new skill and David offered to teach me. He's always been generous and eager to teach. I remember the first thing he taught me to make was a leather choker and a bucket hat. We had a lot of fun making outfits deliberately to wear to parties. In late 2019, we made our first upcycled tank top which, little to our knowledge, led to the inception of Ghostboy. We made it for just myself to wear, but after getting a lot of interest from friends to purchase these silly little tops, it gradually became more and more prevalent to us that we should just turn our fun project into a brand.
LO: What input does each of you have in creating the brand's ethos?
CC: Someone once joked about me being the face of the brand, and David being the brains. I found that really funny but also somewhat true. My roles are handling logistics, sales, marketing, bookkeeping, website backend and being the fit model for sampling.
This story is from the February 2024 edition of L'OFFICIEL Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2024 edition of L'OFFICIEL Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
On the GLOW
Dolce & Gabbana's Italian rose-infused Rose Glow Cushion is a hydrating and protective perfector.
RAINBOW of hues
Presenting their latest timepiece, the Franco-Swiss brand Bell Ross pays homage to their aviation roots with a mesmerising iridescent face.
Ready for ROMANCE
Can't get enough of the coquette trend? Prada has just taken our affinity for bows to the next level.
GREAT Beauty
Modern-day luxury and old-world elegance merge effortlessly at the Regent Phu Quoc.
Creative SYNERGY
For our #MY10LOFF 10th anniversary party, we collaborated with multimedia artist Sharina Shahrin, who created two exclusive artworks entirely on the HUAWEI MatePad Pro. Below, Sharina shares insights into the inspiration and process behind these unique pieces.
The story GOES ON
Gain more insight into the world of Tales & Tellers the special project conceived by Goshka Macuga and convened by Elvira Dyangani Ose during the Art Basel Paris in partnership with Miu Miu.
Black Mirror IRI
Thirteen years since its creation, how much of the anthology series has evolved to be
Come CLOSER
Featuring Dior's Cruise 2025 collection, L'OFFICIEL gets up close and personal with top Malaysian model Nia Atasha with 35 intimate questions.
VETERAN Rookie
With two prior singles on his belt, EXO's CHANYEOL is stepping into the limelight as a solo artist as he returns with his debut mini-album, titled Black Out.
AWAY We Go
The Digital Detox at AWAY Spa, W Kuala Lumpur, to disconnect and take back control of a digital life.