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On the search for earthy palettes and comfortable everyday wear for women on the go? Cue Max&Co.'s latest Fall/Winter inspired collection Pony Ride. Designed in collaboration with I'M Isola Marras' creative director Efisio Rocco Marras, the contemporary fashion brand's new capsule collection is far from the dullness associated with colder weather.
Chosen for his distinct understanding of print and colour, as well as his love for horse riding, Marras injects the very essence of his artistry into Pony Ride's ensembles. He brings forth the juxtaposition of loud colours and plaid patterns in an aesthetically pleasing range that doesn't compromise on femininity think functional yet stylish dresses, jackets, and vests with a hint of androgyny.
As for the main influence of the collection, Marras looked to photographer Perry Ogden's 1999 book, Pony Kids, to inspire his designs as he was fascinated by Ogden's world of equestrianism. "Ogden has always been a reference and an inspiration for me," the designer says. "His vision is raw, real and somehow, at the same time, gentle and kind. He has a way of framing the world that resonates with me; the faces, the places, and ponies he depicts bring me back to my childhood and have a sort of aesthetic connection with my homeland."
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