Art has been a longstanding cornerstone of Hublot since its “Hublot Loves Art” initiative was launched more than a decade ago. What was initially conceptualised as a testbed for collaborations with artists and designers has since spawned into a life of its own. Unique creations with individuals including the likes of Maxime Plescia-Buchi, Richard Orlinski, and Takashi Murakami sparked frenzies whenever they were released and their ranks are now joined by multi-hyphenate Samuel Ross and his first-ever creation with Hublot, the Hublot Big Bang Tourbillon Samuel Ross.
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