For some, a fragrance's power comes down to its scent and marketing. Controversial opinion or not, you see it everywhere. Without name-dropping, recall brand names with these narratives: Charlize Theron was seen sauntering out of a glamorous golden bath while Robert Pattinson indulged in a tantalizing tryst. Johnny Depp recently signed a three-year fragrance deal worth USD 20 million, and closer to home, Meerqeen was appointed as a fragrance and foundation ambassador.
The choice of the ambassador is nearly as crucial as the ingredients within. The ambassador personify the scent to convey a narrative to the customer using the power of fantasy and sex appeal. Why? Because fragrances are innate and are personal to a wearer's tastes and preferences. They do not have a function that can be conveyed through a screen; that is why it is important to evoke a fantasy instead.
この記事は MEN'S FOLIO Malaysia の June/July 2023 版に掲載されています。
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この記事は MEN'S FOLIO Malaysia の June/July 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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