Objects of Desire
MEN'S FOLIO Malaysia|September 2024
Hermès redefines the quotidian item, imbuing whimsy and character into the ordinary through playful design. With its Fall/Winter '24 Objets collection, Hermès caters to the variegated lifestyles of its esteemed clientele.
Jon-Patric De Mello
Objects of Desire

Twenty-four is a number that Hermès holds dearly in its heart. Almost 150 years ago, Charles-Émile Hermès relocated the workshops of his father, Thierry Hermès, to 24 Faubourg Saint-Honoré. It was here at this iconic address — that Hermès would evolve from its harness workshop beginnings into its current status as a pinnacle of luxury and fashion. 24 Faubourg Saint-Honoré would develop into the Hermès flagship store, a distinction that has continued to define the location till today.

In commemoration of the lucky number 24, the maison’s annual theme for the 2024 year is “The spirit of the Faubourg” — as an ode to the unparalleled craftsmanship, reputation of excellence and enduring legacy of the maison that was built at the Faubourg.  For its Fall/Winter ’24 season, the maison has unveiled a new arrangement of objects as a testament to the Faubourg’s lasting identity as the “House of Objects”.

The maison’s previous Objets collections were steeped in whimsical, colourful designs that were not unfamiliar to the house but were atypical in how they were presented. Rather than showcased at a traditional fashion show or runway, Hermès Objets transcended the confines of mere wearable articles of clothing and instead fronted an assortment of carefully crafted lifestyle items in static display.  The parameters of the Hermès Objets collections appear to have no bounds.

This story is from the September 2024 edition of MEN'S FOLIO Malaysia.

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This story is from the September 2024 edition of MEN'S FOLIO Malaysia.

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