American philosopher Ralph Waldo Emerson once said, "It's not the destination, but the journey that matters." Who would have thought a nugget of wisdom from the 19th century would be as compelling as it is today? All puns aside, there are parallels between the quote and what luxury automotive maker Lexus strives for. After defying what many labelled as an impossible mission en route to establishing the brand in 1989, Lexus moves ahead with a new destination on the horizon - a vision of a sustainable global society. The Japanese maker has taken a path of electrification towards its goal with a brand new route in the form of the Lexus RZ 450e.
This story is from the June/July 2023 edition of MEN'S FOLIO Malaysia.
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This story is from the June/July 2023 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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