Sense & Sustainability

With the advent of green-washing and misleading advertising, does circular craft and collaborative creativity truly have the potential to provide catalysts for environmental change in fashion?

- Sanjeeva Suresh

In the revolving door of trends and fashion-related fads, sustainability seems to be the "evergreen" (pun intended) story of the decade. More than ever, labels are implementing sustainable initiatives and eco-friendly practices into both designs and their brand ethos. From Coach's Coachtopia to Bottega Veneta's lifetime warranty programme for their exclusive bags, there is a growing appreciation for craft and quality over passing trends alongside the clout of "must-have" seasonal purchases. Luxury pieces are made to invest in, especially in an era where visceral images of high-street clothing are ending up dumped in mass landfills. Durability, transparency and responsibility are three factors fashion brands are taking into account moving forward and here's how.

Dubbed "Coachtopia", Coach aims to reduce the impact the fashion industry has on the planet by looking at the lifecycle of a product from start to finish. Aimed at a growing generation of young fashion consumers passionate about addressing the climate crisis (a generation that will ultimately be affected the most by global warming), Coach takes an ethical approach to Coachtopia which includes a range of bags and accessories made from repurposed materials, for all genders.