The Departure & Arrival of Bottega Veneta
MEN'S FOLIO Malaysia|March 2024
Creative director Matthieu Blazy comes into his own at Bottega Veneta with the Summer '24 collection - a voyage into worldly wonders where freedom is assembled in its details.
Manfred Lu
The Departure & Arrival of Bottega Veneta

Upon arrival at a new city early in the morning, you struggle to stay awake. There is exhaustion, even more so as the first gush of unfamiliar air brushes your cheeks as the airport's arrival doors glide open. The temperature is warm, warmer than you expected. As you make your way into the city, the airport disappears into the distance as you look through the window where you are seated. Minute by minute, your heart rate anxiously blooms faster as you realise how far away from home you are. And therein lies the realisation that your journey - after months of planning and contemplation has finally begun.

It is this exact feeling that opens the Bottega Veneta Summer '24 show; a story of worldly voyages that takes fashion beyond the realms of simply just clothes. With an artistic manifesto that boils down to simplicity and technicality, the new collection unfolds a series of greats; creative director Matthieu Blazy is, after all, not one for stationary ambitions. But what sets it apart from previous iterations is that while the new collection carries on the tradition of employing movement as a core driver for his work, Summer '24 sees a departure from the discarded passé of urban gestures and turns instead to grandeur ideas of movement as wanderlust, voyages that we take to redeem our faith in ourselves, the people around us and the way we see the world.

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Bu hikaye MEN'S FOLIO Malaysia dergisinin March 2024 sayısından alınmıştır.

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