From ceramic to ceramised components, the inorganic and nonmetallic material is experiencing a new wave of resurgence in the watch industry. The first wave was easily understood and saw the adaptation of the material to current design templates. A second wave saw brands push their manufacturing capabilities as they fashioned entire watch components out of ceramic. The third and current wave introduces chromatics into ceramic, a complex and balancing act that brands are still learning to grapple with. While some brands flowed with the currents, Rado was the one who made a splash and rode each of the three waves with panache - earning it the moniker Master of Materials.
This story is from the June/July 2023 edition of MEN'S FOLIO Malaysia.
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This story is from the June/July 2023 edition of MEN'S FOLIO Malaysia.
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