No longer are performative portrayals of green action acceptable in fashion today. A nature-inspired capsule collection or a oneoff collaboration with a non-profit organisation could result in an approving nod or two at one point. However, with most of the industry contributing instead of halting Mother Earth’s quickening demise, it takes a lot more than the most convincing show of sincerity to turn the right heads. Now, more than ever, is when the world’s solidarity on environmental conservation matters — there is simply no time to waste.
This story is from the May 2024 edition of MEN'S FOLIO Malaysia.
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This story is from the May 2024 edition of MEN'S FOLIO Malaysia.
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