Writing Symbol
MEN'S FOLIO Malaysia|June/July 2024
Montblanc celebrates the 100th anniversary of its iconic Meisterstück this year and Men's Folio speaks to Marco Tomasetta - Montblanc's creative director - about his creative influences and vision for the future of Montblanc, as well as the special collaboration campaign directed by Wes Anderson.
Izwan Abdullah and Ben Kwok
Writing Symbol

In a world where trends are as transient as the wind, few things have been able to withstand the shifting sands of time as resolutely as Montblanc’s iconic and timeless writing instrument — the Meisterstück. Almost an institution in the world of writing as it is, the mainstay and platform upon which the Montblanc brand has evolved and grown celebrates its 100th anniversary this year. As part of the celebrations, Montblanc has partnered with renowned director Wes Anderson for a special campaign celebrating the writing instrument’s history and evolution across a century.

Men’s Folio managed to spend some time with Montblanc creative director Marco Tomasetta, who boasts a wealth of experience across luxury maisons — including Prada, Fendi, Louis Vuitton, and most recently, Givenchy. He shares more about the collaboration with Anderson, where he derives his creative influence, and what his creative vision for the Montblanc brand holds for the future of the German maison.

FIRSTLY, CONGRATULATIONS ON THE 100TH ANNIVERSARY OF THE MEISTERSTÜCK. WHAT DOES IT MEAN TO BE A PART OF SUCH A LEGACY?

It’s a responsibility for me and the desire to propel for another 100 years and to continue with the technology of writing.

WHAT SIGNIFICANCE DOES 100 YEARS HOLD FOR YOU?

They are 100 years of arts and culture, 100 years in which this object has been in the hands of people who were able to change their own time.

HOW DO YOU SUCCEED IN UNCOVERING RELEVANCE WITHIN A BRAND WITH SUCH A RICH HERITAGE?

This story is from the June/July 2024 edition of MEN'S FOLIO Malaysia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the June/July 2024 edition of MEN'S FOLIO Malaysia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM MEN'S FOLIO MALAYSIAView All
Made For Modern Life
MEN'S FOLIO Malaysia

Made For Modern Life

The Volvo EX30 is the much-needed vehicle for a joyful and fuss-free ride.

time-read
2 mins  |
October 2024
Eastern Charm
MEN'S FOLIO Malaysia

Eastern Charm

With a blazing display of KARLS Group's culinary bravura, the Upper House KL gives classic Asian flavours a modern twist.

time-read
2 mins  |
October 2024
When Worlds Collide
MEN'S FOLIO Malaysia

When Worlds Collide

Where revered tradition meets unceasing imagination, Hennessy has teamed up with French artist Jean-Michel Othoniel for its latest collaboration.

time-read
1 min  |
October 2024
The Watchlist
MEN'S FOLIO Malaysia

The Watchlist

Chronicling the finest timepieces and jewellery for those who appreciate the best.

time-read
3 mins  |
October 2024
Forged in Steel
MEN'S FOLIO Malaysia

Forged in Steel

Franck Muller celebrates Sincere Fine Watches’ 7Oth anniversary with avery special Vanguard.

time-read
3 mins  |
October 2024
Racing Through Time
MEN'S FOLIO Malaysia

Racing Through Time

Celebrating Rolex's timeless relationship with motor racing.

time-read
2 mins  |
October 2024
A Man And His Watch
MEN'S FOLIO Malaysia

A Man And His Watch

Men's Folio Malaysia speaks to watch collectors about the first watch that drew them into the hobby.

time-read
3 mins  |
October 2024
MIND THE GAP
MEN'S FOLIO Malaysia

MIND THE GAP

Millennial humour or Gen Z brain rot? While the online debate rages on, a closer look reveals that these two generations might be staring into the same mirror-realising they are not so different after all. So why does it seem like the two generations are always lost in translation?

time-read
7 mins  |
October 2024
Phases of Time
MEN'S FOLIO Malaysia

Phases of Time

In an exclusive interview with Men's Folio, Thai actor \"Blue\" Pongtiwat Tangwancharoen dons the iconic Jaeger-LeCoultre Reverso and speaks about the concept of time as well as his latest endeavours.

time-read
4 mins  |
October 2024
GOING FOURTH
MEN'S FOLIO Malaysia

GOING FOURTH

Even in the third interview with Nattawat Jirochtikul — or Fourth — there is more to be discovered about the actor and singer-songwriter, and Men's Folio learns of how much he has changed from the teen who won a talent competition to the young adult he is today.

time-read
8 mins  |
October 2024