DESIGNER DOSSIE CAPE of HOPE

Louis Vuitton has stepped in boots and all to restore biodiversity in 5 million hectares of flora and fauna habitat. First up is Queensland's glorious Cape York

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The name Louis Vuitton is synonymous with the art of travel. Even so, Cape York may not be the first destination that springs to mind when you think of the iconic LV monogram. The northernmost tip of Australia is known for its breathtaking terrain, where lush rainforest meets turquoise sea – and for the past year, it’s been the site of an exciting Louis Vuitton project.

No, it’s not a collection. Louis Vuitton is setting the standard in sustainability. In a five-year partnership with People For Wildlife, working with the area’s Traditional Owners and Apudthama Rangers, the Maison is combining Western scientific knowledge and traditional knowledge. The goal? To help understand and reverse biodiversity decline in this spectacular region.

For Louis Vuitton’s head of sustainability, Christelle Capdupuy, it’s a vital project.

“Nature will survive without us,” Capdupuy tells marie claire. “Respectively, we won’t survive without nature. Our food, our habitats, everything depends on it – we have a lot to learn.”