The thrill is the same: the meditative-yet-determined scroll through page after page of fashion e-commerce sites. In search of something for a special occasion, I settle on a glittering, fringed amethyst two-set from Beyoncé favourite Dundas. A little more out there than I would usually go for but I figure it’s a good time to be adventurous. There’s the dopamine release that comes with “make an offer” that intensifies immediately as it’s accepted – the look is mine.
The only thing that’s different? There’ll be no tracked package to tear open, no textile to touch or try on. Far from physical, this look is a matter of pixels, a fashion non-fungible token (NFT) designed to be worn only in a digital space.
Like a Birkin and a waitlist, fashion and the metaverse are perfect – and inevitable – partners. Both ride the zeitgeist, privilege exclusivity and confuse the masses – and major fashion houses are getting in on the action. In 2021, users sent more than $US44.2 billion through NFT marketplaces, a steep rise from $US106 million in 2020.
This story is from the September 2022 edition of Marie Claire Australia.
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This story is from the September 2022 edition of Marie Claire Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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