Sitting front row at fashion shows can leave a lot to be desired. Unless you are a Hollywood A-lister, guests are often packed in tightly on bleachers-style seating, with nowhere to hide. Which is why the recent Volvo Electric Runway at Melbourne Fashion Week stood out from the pack.
With a fleet of 20 fully electric vehicles lining the runways at the Queen Victoria Market sheds, guests had the chance to watch the entire show from the comfy, chic front seat of a new Volvo EX30 compact SUV. Organisers claimed this was a fashion world-first, which begs the question: why hasn’t it been done before?
This story is from the December 2024 edition of Marie Claire Australia.
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This story is from the December 2024 edition of Marie Claire Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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