WE NEED TO TALK ABOUT...The Psychology of Spending

Financial behaviour expert and author Emma Edwards gets candid about taking back control of your money

for far too long, our priorities have been misdirected and manipulated for profit. Women have been told that what's important is how much we weigh, how long our lashes are, how to get the guy, and dress for our body type (shout-out to the pears).

What we weren't ever encouraged to care about were things like being happy, understanding wealth or retirement or business, prioritising money, compound interest or building financial security.

Convincing an entire gender that their value lies in their appearance was one of the patriarchy’s more lucrative ideas. Create the problem, sell the solution. Bingo! Because where our focus goes, our money flows.