Inspiring Journey Of Chinu Kala, Founder of Fashion Jewellery Brand Rubans Accessories
The Art of Jewellery|March 2023
From running away from home to staying on a railway platform and beginning her journey as an entrepreneur selling door to door, Chinu Kala of Rubans Accessories is an inspiration.
Inspiring Journey Of Chinu Kala, Founder of Fashion Jewellery Brand Rubans Accessories

Get out of my house! If you don't obey my command, you can't live here anymore. I will see who supports you now, the girl's father screamed.

The defiant Chinu, then barely 15-year-old, picked up her bag and left home. She had only one salwar suit and 300 rupees in her bag and had no idea, no clue, where she would go, where she would live, what she would do to survive in this big bad world. Her mother had left them and gone abroad when she was only one years old, her father had married again and there were a lot of differences between them.

Does her story sound familiar? Ah, that's because it is the story of many defiant, assertive and headstrong females who refuse to accept dominating, repressive and abusive behaviour, irrespective of their age or background.

Chinu Kala, learning door to door selling at the age of 15 

'I stayed on the railway platform for two days and spoke to a number of people about the kind of work a teenage girl could do. A kind lady finally told me about door-to-door selling opportunities that would fetch me only commission for each product sold. Chinu Kala, founder of artificial jewlery brand Rubans Accessories, recounted during her pitch on Shark Tank India season 2 during its finale week.

This story is from the March 2023 edition of The Art of Jewellery.

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This story is from the March 2023 edition of The Art of Jewellery.

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