Powered by the wedding season and festive season sales, PGI's strategic partners sustained strong growth momentum in sales for platinum jewellery demand.
The auspicious festival of Diwali, particularly Dhanteras, which signifies an increase in wealth and prosperity attracted customers to buy precious metal Jewellery including platinum. The market reported slower demand and a decline in traffic to the stores post Diwali for the regions of South, North-East and Gujarat. However, demand was back up in December, particularly in the South and in Gujarat due to NRIs and the wedding season. The sector performed well given the economic challenges.
This story is from the February 2023 edition of The Art of Jewellery.
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This story is from the February 2023 edition of The Art of Jewellery.
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