Effect of War on Fashion
The Lifestyle journalist|May-June 2022
Major world players in the fashion industry have reacted differently after the war between Ukraine and Russia began. In a bid to show solidarity with Ukraine and following western pressures, several big brands decided to halt operations in Russia. At the same time, disappointing their fans and lovers in Russian cities is not easy. Wealthy Russians are lovers and consumers of these big fashion brands.
Effect of War on Fashion

Shutting down operations

Amid the ever more complicating situations, the war also affects the fashion sector. As a result, many major fashion brands like Louis Vuitton, Gucci, Chanel, Prada, etc., have either closed their stores or are planning to do so. For example, instance, Gucci's parent organization Kering has stated on its LinkedIn page that it had suspended all its operations in Russia. Following suit, French Luxury Company Hermes International SCA posted a similar message on their LinkedIn page on the same day. Italy's Prada posted an identical statement.

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