Why So COLD?
Town & Country US|March 2023
When it comes to the best way to wash your face, maybe your mother did know best.
EMILY DOUGHERTY
Why So COLD?

To determine what texture we're touching, our brains conduct what neuroscientist Sliman Bensmaia describes as a neural symphony, with dozens of different attributes slipperiness, temperature, density, on and on-sent from 20,000 nerve fibers in the skin. Compare this to how we identify a color, interpreting just three attributes: hue, saturation, brightness. For a beauty aficionado, the teeniest tweak to just one of these color dimensions will create an entirely new shade (which explains why I have 231 same yet different red lipsticks). But when it comes to skincare, humans have predominantly preferred one specific textural neural symphony for almost 2,000 years: that of a soft, thick, comforting cream.

Cold cream, specifically, is history's vanity OG, a multitasking moisturizer, cleanser, and balm that our ancestors' ancestors slathered on with zeal. "It's the Big Momma of skincare," says dermatologist Ava Shamban. "If you look at the most ancient versions, such as from Egypt, cold creams were made to nourish the skin. Around AD 170, Greek physician-philosopher Galen codified the recipe a simple blend of beeswax, olive oil, and rosewater that you churned and churned until, as with mayonnaise or meringue, you created a sum much fluffier than its parts. "Cold cream was originally very nutrient-dense, Shamban says. "But then it became mass-produced in the 19th century with petroleum jelly and mineral oil, ingredients that don't provide any nourishment. So in the States these types of cold creams became viewed strictly as cleansers."

This story is from the March 2023 edition of Town & Country US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the March 2023 edition of Town & Country US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM TOWN & COUNTRY USView All
Wake Up and Smell the PALM TREES
Town & Country US

Wake Up and Smell the PALM TREES

In Palm Beach, second homes are the new first homes. For Tommy Hilfiger, Coral House is much more. After 40 years of running a fashion empire, he's shifting gears and staying put for a while.

time-read
4 mins  |
December 2024/January 2025
Bite Me!
Town & Country US

Bite Me!

Perfumes with sweet notes of vanilla, cocoa, caramel, and honey are a guilt-free indulgence. Join us in the dining room, won't you?

time-read
5 mins  |
December 2024/January 2025
Battle for the Soul of SKIING
Town & Country US

Battle for the Soul of SKIING

Lift lines are interminable and slopes are packed. Meanwhile, wealthy resort owners have been making their mountains semi- or entirely private. Can the original gonzo-glamorous sport survive its new highs and lows?

time-read
10+ mins  |
December 2024/January 2025
Kingdom Come
Town & Country US

Kingdom Come

Kelly Reilly has become a sensation for her turn as Yellowstone's Beth Dutton, the deliciously wicked daughter of a Montana cattle baron. Now, as the family saga reaches its dramatic finale, the actress is ready to shed her alter ego. Or is she?

time-read
9 mins  |
December 2024/January 2025
Town? Country? YES.
Town & Country US

Town? Country? YES.

A new Charleston hotel makes it plain: This place is made for traveling, happily between worlds.

time-read
8 mins  |
December 2024/January 2025
Escape from the WHITE BOX GALLERY
Town & Country US

Escape from the WHITE BOX GALLERY

Art collectors, stifle your yawns and

time-read
2 mins  |
December 2024/January 2025
Escape to WHERE TOURMALINES SPEAK LOUDER
Town & Country US

Escape to WHERE TOURMALINES SPEAK LOUDER

Desperate to mute quiet luxury?

time-read
2 mins  |
December 2024/January 2025
Escape WORTH AVENUE
Town & Country US

Escape WORTH AVENUE

Can't stomach yet another lunch at BiCE?

time-read
5 mins  |
December 2024/January 2025
Escape to THE MIND OF ELSA
Town & Country US

Escape to THE MIND OF ELSA

Are you over every influencer wearing, the same uninspired trinkets?

time-read
1 min  |
December 2024/January 2025
Escape to SOMEWHERE OVER THE RAINBOW
Town & Country US

Escape to SOMEWHERE OVER THE RAINBOW

Are you ready for lapels featuring something other than political posturing?

time-read
1 min  |
December 2024/January 2025