Founded in 1989, VLCC by Vandana Luthra is today the leading slimming, beauty and wellness brand to have emerged out of the Indian sub-continent, who’s direct, company-managed operations span 325 locations in 146 cities and 12 countries in South Asia, South East Asia, the GCC Region and East Africa. With employee strength of over 4,000, including nutrition counsellors, medical doctors, physiotherapists, cosmetologists and beauty professionals, VLCC is a leader in the Indian beauty & wellness industry by market share in the total organized industry. VLCC has today possibly the largest scale and breadth of operations within the weight management and beauty services industry in Asia. Their business segments and distribution channels include a chain of 250 VLCC Wellness Centres, the majority of which are company-owned and operated, in 11 countries - India, Bangladesh, Sri Lanka, Nepal, Malaysia, UAE, Oman, Bahrain, Qatar, Kuwait, and Kenya.
How did you get your idea or concept for the business? What was your mission at the onset, how long have you come to achieve the same?
This story is from the December 2022 edition of Urban Melange.
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This story is from the December 2022 edition of Urban Melange.
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