You'd think that having to begin working at an ungodly hour would mean doing away with a beauty routine or fussing over what to wear, but Lakshmi offers a contradiction. Choosing a happy-hued cotton sari from her steel almari, stacking her arms with glass bangles, wearing her gold jimmikis (earrings) and nath (nose ring), wrapping fresh gajras around her neatly knotted hair-Lakshmi is one of the many middle-aged women across South India whose livelihood depends on gathering fresh flower produce before the crack of dawn.
Inextricably linked to the country's social and cultural fabric, the plenitude of gulaab, kamal, chameli and genda is evident in every festival, nuptial and gifting checklist, adorning homes, hair, deities and temples everywhere. In South India, the onset of Onam is marked by pookalam (flower rangolis) decorating doorways to welcome King Mahabali for a good harvest. Travel to Karnataka during Ugadi and you'll see marigold and mango leaf torans draped across front doors to ward off nazar. India's flower business (valued at *26,200 crore last year as per market research firm IMARC) is dependent on people who have dedicated generations to the trade despite reaping few benefits in return.
This story is from the November - December 2024 edition of VOGUE India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November - December 2024 edition of VOGUE India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Breathe In, Breathe Out
A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork
Red Pill, Blue Pill
India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum
Sign of the times
No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily
Return to form
Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports
Dimple, All Day
YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.
MUSIC, TAKE CONTROL
As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone
Let it grow
When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running
YOU'LL NEVER WALK ALONE
When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.
Beauty and the feast
The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.
Sweet serendipity
From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.