WHEN DISHING ON her beauty routine to Vogue India, Alia Bhatt confessed that she is a fitness device enthusiast. Her preference? The Oura Ring, thanks to its efficiency and form factor and because a ring is her preferred accessory.
Invented in Finland, the sensor-loaded titanium ring has earned a cult following as much for its size, appearance and ease of use as for its bio-tracking abilities. It’s even inspired tech giants like Apple and Samsung to ready their own versions. In India, the world’s largest smartwatch market (according to data from market research firm Counterpoint in 2022), tracking one’s vitals is an idea that has clearly taken hold of popular imagination.
A host of start-ups including Noise, Ultrahuman and Pi Ring have swooped in to fill that demand with affordable smart rings and continuous glucose monitors. “Our smart rings were sold out within 24 hours of launch,” says BoAt co-founder Aman Gupta, of its affordable product that arrived in August 2023.
Continuity of data gathering is key to this new generation of wearable devices. The sensors hidden inside the titanium of the smart rings monitor your body’s heart rate, oxygen flow and sleep patterns, feeding them into the accompanying app, minus the barrage of notifications and pings from your wrist.
This story is from the July - August 2024 edition of VOGUE India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July - August 2024 edition of VOGUE India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Breathe In, Breathe Out
A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork
Red Pill, Blue Pill
India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum
Sign of the times
No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily
Return to form
Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports
Dimple, All Day
YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.
MUSIC, TAKE CONTROL
As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone
Let it grow
When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running
YOU'LL NEVER WALK ALONE
When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.
Beauty and the feast
The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.
Sweet serendipity
From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.
