A new era of technology is upon us. Generative artificial intelligence, also known as GenAI, has been making waves in the tech world. Just as we thought we’d seen it all with AI and its ever-expanding tools, it has now emerged as the launchpad of what feels like an entirely new playing field. Particularly in recent years, AI has seen rapid growth, with its use extending across a diverse array of fields. One massive sector that has felt the impact of this technological revolution? The fashion industry.
From enhancing consumer experiences to predicting trends, AI’s role in the space is constantly evolving. Its latest venture dives into the creative process with tools that can now be harnessed for design and production operations. Not to mention the advantages it offers in terms of efficiency and cost: projects that once required a large team can now be executed with fewer resources, saving both manpower and money. Another notable factor is its ability to ‘make the impossible possible’, pushing creative boundaries by generating images and concepts that were previously unimaginable.
Enter Maison Meta, the world’s first GenAI agency. Founded by Cyril Foiret and Nima Abbasi, the venture encompasses everything from creative consulting and GenAI campaigns to research and development, as well as conducting training and workshops. The two founders come from contrasting backgrounds. Foiret began his career as a wardrobe stylist before creating Trendland, an online platform covering trends in fashion, art, photography, design and culture. Abassi, on the other hand, started as a lawyer and later transitioned to management consulting. Having met during the rise of social media, they decided to combine their expertise for this innovative venture. Their union has proven to be a major asset, with Foiret bringing a creative edge and Abassi focusing on business strategy.
This story is from the October 2024 edition of Vogue Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2024 edition of Vogue Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Gone Glow
To most, the crux of self-improvement lies in a drastic makeover montage, but is the desire to better oneself as innocuous as it appears? Vogue Singapore examines the growing phenomenon that is the glow down; a movement trumpeting the purposeful diminishing of conventional attractiveness.
Fashion's AIEVOLUTION
Vogue Singapore speaks to the founders of Maison Meta, the pioneering generative AI agency, about how this technology is pushing creative boundaries and what's next for fashion in the digital age.
A Tapestry Of Evolving Threads
From the utilitarian origins of tank tops to the eclectic styles of today, Singapore’s fashion scene has undergone a remarkable shift. At the heart of this evolution lies a thriving fashion community, where designers, artisans and creatives collaborate to blend local influences with contemporary styles.
VITAL VEGETATION
Green in every sense of the word. Follow Vogue Singapore's associate beauty editor to Bangkok to discover Aesop's Virere, a beguiling scent brimming with verve and vivacity.
Safe SPACE
For queer people in Singapore, community is hard-earned. Jesslyn Lye takes a tender look at how far we have come in terms of the spaces we have built and where we can go from here.
ATASTE of HOME
Three of Singapore's newest modern Asian restaurants Hayop, Club Rangoon and Odem reveal what it means to explore heritage and connect a community through food.
Promised LAND
On a week-long immersion in Bhutan, the world's first carbon-negative country, a lifelong city-dweller catches a glimpse of a more enlightened way of life.
HEART EVANGELISTA
Donning some of the season's most glamorous looks and lensed by photographer Ilyes Griyeb, the multi-hyphenate, fashion darling and philanthropist speaks to Vogue Singapore about community, presence and what it truly means to have heart.
THE COMMUNITY LIBRARY
In an ambitious social experiment, a dreamlike new literary space is taking root in a heartland Singaporean neighbourhood.
Sporting GLORY
Patrice Leguéreau, the director of Chanel’ jewellery creation studio, lets Vogue Singapore in on the story behind the house’s athletic Haute Joaillerie Sport collection.
