INTO the BLEU

What does the colour blue mean to a modern-day gentleman? Luminaries in their own field, three of Singapore's leading men open up on what makes them feel confident and charismatic, much like Chanel's Bleu de Chanel the brand's boldest and most captivating male fragrance collection.

- SYED ZULFADHLI

An innovator, entrepreneur, and risk-taker, Gabrielle Chanel was a rebel at heart. Today, the spirit of the visionary couturier lives on in her boundary-pushing house and is kept alive by allies such as Jacques Polge, who concocted Bleu de Chanel in 2010 during his tenure as the creator of Chanel perfumes.

Launched to critical acclaim as an eau de toilette, this electrifying scent catches one’s attention with notes of zesty citrus, dry cedar and vetiver. Its presence is bold and energising, yet its delivery is elegant, as one would expect from anything by Chanel. As it dries, the tough armour reveals a delicate aroma. Earthy botanical extracts such as ginger, nutmeg, and patchouli give the scent an inviting quality, while hints of florals from jasmine and labdanum add a dose of tenderness. Together, these warm and cosy accords represent the sensitive side of a gentleman. Challenging the typical expressions of masculinity like this was a daring move. Yet it paid off as many found this aspect of the luxurious perfume to be different and captivating.