TryGOLD- Free

BURNING BRIGHT

Vogue US|March 2025
Tyla's rise, from South African newcomer to a global popiano sensation, is a reminder that dance music knows no boundaries.
- Funmi Fetto
BURNING BRIGHT

In the back of a Mercedes-Benz van that is spiriting her through London, Tyla—full name Tyla Laura Seethal—is attempting to make sense of her extraordinary catapult to world fame. For the journey across the city, where she's been for barely 72 hours, she's cocooned in a fluffy white dressing gown with matching slippers, sprawled across three seats. It's not quite a horizontal stance, but definitely a half-lying situation. Tyla is literally, unapologetically, taking up space.

She could be forgiven for being a little on the tired side. We are meeting at the tail end of a year that saw her mash-up of pop, R&B, Afrobeats, and the South African style of amapiano turn her into music's most powerful new mononym, dubbed the "Queen of Popiano." If 2023 was her breakout, 2024 was the year she became a fully fledged superstar: At the 2024 Grammys, Tyla, just 22, took home the gong for best African music performance; her eponymous debut album (more than 1.5 billion streams and counting) came out; and in October she performed on the Victoria's Secret runway.

This story is from the March 2025 edition of Vogue US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

BURNING BRIGHT
Gold Icon

This story is from the March 2025 edition of Vogue US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM VOGUE USView All
Time After Time
Vogue US

Time After Time

In this artful jamboree of archival pieces, creativity and extraordinary craftsmanship form the connective thread. Meanwhile, Amanda Harlech recalls reinventing the future-by looking behind her.

time-read
8 mins  |
April 2025
INTO THE WILD
Vogue US

INTO THE WILD

Post-Succession, Sarah Snook embarked on twin adventures: motherhood and a kaleidoscopic stage challenge in The Picture of Dorian Gray.

time-read
9 mins  |
April 2025
Time's Arrow
Vogue US

Time's Arrow

An intimate falling-in-and-out-of-love musical, The Last Five Years, arrives on Broadway-with star power to spare.

time-read
8 mins  |
April 2025
LIGHT LANDSCAPE, LIFE
Vogue US

LIGHT LANDSCAPE, LIFE

David Hockney's paintings can be read as his life story. But a new exhibition at Paris's Fondation Louis Vuitton also shows us just how much he taught us to see.

time-read
8 mins  |
April 2025
Inside Man
Vogue US

Inside Man

Branden Jacobs-Jenkins's newest play on Broadway, Purpose, is another funny, heady, irreverent excavation into the psyche of an American family. Marley Marius meets its creator and cast.

time-read
9 mins  |
April 2025
IN WITH THE OLD
Vogue US

IN WITH THE OLD

For decades, Kerry Taylor has been auctioning and reiventing—vintage.

time-read
3 mins  |
April 2025
FUN HOUSE
Vogue US

FUN HOUSE

Moschino creative director Adrian Appiolaza is spinning new classics inspired by the brand's provocative and mischievous history. By Chiara Barzini.

time-read
5 mins  |
April 2025
This Side of Paradise
Vogue US

This Side of Paradise

As a model, Gigi Hadid is capable of creating fantasias and dreamscapes-like this fashionable ode to the Jazz Age. As a young mother, she's blissfully earthbound. Chloe Schama considers a double life.

time-read
10+ mins  |
April 2025
MEMBERS ONLY
Vogue US

MEMBERS ONLY

A new crop of ultracurated wellness clubs is targeting loneliness and longevity in one go.

time-read
4 mins  |
April 2025
Machines Like Us
Vogue US

Machines Like Us

A new musical on Broadway—imported from Seoul—asks age-old questions about romance, mortality, and living life to the fullest. The twist? Robots.

time-read
5 mins  |
March 2025

We use cookies to provide and improve our services. By using our site, you consent to cookies. Learn more