FINE FORM

For the second year running, I am writing about a Rolex I bought, but I humbly submit that my decision has little to do with current commercial realities – yes, that includes advertiser consideration.

- ASHOK SOMAN

Ladies and gentlemen, this watch defies expectations because it should not have been available for me to buy. What you are looking at is the Rolex Cellini Prince reference 5443/9, also known as the Rayon Flammé de la Gloire by dint of its special aesthetic touches, and it was bought new this year. To be absolutely clear, so that you do not mistake me, this literally glorious example of fine watchmaking is new, not pre-owned. Let me explain, but for those who want the benefit of being able to decide if this missive is worth reading, my hook is in the visual, and the brand new state of the model. If you find this rectangular watch intriguing, or mourn its disappearance from the contemporary catalogue, then read on. If you did not realise that Rolex even made such a watch, then you should definitely pay close attention.

Objectively, this watch is at least one order of magnitude lower in the hype ranking than the Oyster Perpetual Milgauss that I wrote about last year. You see here reference 5443/9 in all its splendour and glory, as shot by our desperately overworked photographer, Jaya. Now, there are some peculiarities with this model, and plenty of history, but just the facts about this reference (and its variants) are fascinating.