GREEN GOLD
Wallpaper|July 2024
A beautifully designed new book, Born in Oasi Zegna, explores the rich material ancestry and environmental philosophy of the illustrious Italian fashion house
GREEN GOLD

Amid the picturesque peaks of the Biella Alps in Piedmont, northern Italy, lies Oasi Zegna, a 100 sq km slice of bucolic scenery where Ermenegildo Zegna – founder of the eponymous Italian fashion house – opened his first wool mill in 1910. Oasi Zegna not only marks the birthplace of Zegna, but also reflects the house’s commitment to the natural world: for it was here, alongside the mill, that Ermenegildo would begin fostering a thriving ecosystem by planting conifer trees, which now number 500,000 and counting.

This story is from the July 2024 edition of Wallpaper.

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This story is from the July 2024 edition of Wallpaper.

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